Posted by admin Category:
Web Design
I like to think of graphic design as the practical application of art.
A graphic designer needs to live somewhere between artist and marketer, dreamer and realist, salesman and creative. Our job is to create objects of beauty that effectively communicate, that engage the target audience, and that ultimately sell the product. That means a constant juggling act between form and function.
So, how do you strike the balance? I don’t think there’s any easy answer, but here are a few questions to ask yourself:
* Which is more important for this project: customer perception, or usability?
* How design-savvy is the target audience? Will they look down on a design that compromises for function?
* How usability-savvy is the target audience? Will that beautiful website be hard to use? Will the message of that beautiful ad be lost on them?
* Who’s paying the bill? Are they more interested in fine design, or functional communication?
* Is there a middle ground compromise? If so, will it satisfy both needs, or just compromise both?