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Feb
18.11

transmit:GLOBAL Summit 2011 Recap

Posted by chris Category: Video

Below is a wrap-up video we just put together for our friends at transmission, quickly reviewing some of the awesomeness and positive creativity that occured at this year’s transmission. It was a blast to participate and shoot, and we look forward to participating in future conferences. This video was featured in the latest issue of transmitNOW, the official online transmission magazine.

transmission: GLOBAL SUMMIT 2011 from transmitNOW on Vimeo.

Click Here for the Full Article

1 comment » | Video

Feb
2.11

VCAM2 -Video Challenge Awareness Month 2011!

Posted by chris Category: Video

We are stoked to support another year of VCAM, a creative project undertaken by a group of film makers in Victoria and Vancouver. The goal of the project is for 9 contributors to make a film a day for the month of February, or 28 films each. All videos are posted online free to watch, and discussion, comments feedback, and rating is encouraged. It is an exercise in creativity, designed to encourage the creation of unique content and ideas in video. Many of us are participating this year, and we are excited to make some films, show some work, and raise awareness of video.

Click Here to view the website VCAM2.com, and watch videos

Click Here to follow the videos on Twitter @vcamvictoria

Comment » | Video

Jan
13.11

4th of 8 part interview series for transmitNOW

Posted by admin Category: Video

In this interview, Omri Dolev, Co-founder of Lev Group Media and the exclusive representative of Warner Music Group in Israel, presses on how people need to see music and content in a different way in the Information Age.

Read the article at transmitnow.com

Comment » | Video

Jan
10.11

What do people say about Transmission?

Posted by admin Category: Video

A short compilation of the media community’s thoughts from a series of interviews we shot late last year about transmission.

“This isn’t about seeing people speak on panels and keynote speeches, it’s really about creating an environment where people can interact in groups and discuss things.” – Walter McDonough, Co-founder of Future of Music Coalition.

See what Walter and others have to say about transmission: GLOBAL SUMMIT 2011 in this video.

Comment » | Video

Dec
22.10

3rd interview of a series for transmitNOW

Posted by admin Category: Video

For this video we had the opportunity of interviewing Mark Montgomery. Mark Montgomery is a pioneer in the e-commerce and business to consumer marketing space. Over the past 15 years, he has worked with hundreds of entertainment and corporate clients, including names like Sony, Kanye West, Keith Urban, RIM/Blackberry, the Dalai Lama, Bon Jovi, Pearl Jam, Best Buy, Gnarls Barkley, Rascal Flatts, and General Motors to name a few.

Click Here for the full transmitNOW article

Comment » | Video

Dec
14.10

2nd interview of a series for transmitNOW

Posted by admin Category: Video

Eric Garland is the founder and CEO of BigChampagne Media Measurement, a new kind of music metrics company charting the new business of music.BigChampagne’s Ultimate Chart is the first and only measure of all of the ways in which music is popular, everywhere. Eric contributed data and analysis to Chris Anderson’s best-selling book “The Long Tail” and partnered with Radiohead on “In Rainbows, On Torrents,” a critical examination of the band’s pay-what-you-wish album experiment.

Click Here for the full transmitNOW article

Comment » | Video

Nov
26.10

1st interview of a series for transmitNOW

Posted by admin Category: Video

This is the first of a interview series thenumber shot for transmitNOW, held with select creators and leaders in the creative industries from around the globe. This week’s focus is Angel Gambino, who speaks on the challenges and realities of being an entrepreneur in the creative industries. The topic material is interesting and insightful, we hope you enjoy watching it:

Click Here for the full transmitNOW article

Comment » | Video

Oct
12.10

Now Hiring: join the technicolor army (if you heart jQuery+Rails)

Posted by admin Category: Web Design

thenumber is looking for an experienced ruby on rails developer to lead up the development of our relationship building software, buzztron. It is a flexible, permanent position with growth potential. You will be responsible for bug fixes, ui tweaks, and will collaborate with our design / dev team in the development of new features, and determining the road map.

Expect to play with jQuery lots, share in the server management duties, and work with lots of different obscure gems that do interesting things. Salary TBD based on skills/availability.

Comment » | Web Design

Aug
31.10

Rifflandia TV!

Posted by admin Category: Video, Web Design

We are stoked to be involved in Rifflandia 2010 as the official videographers. Check out artist interviews, sneak peaks and more on our RifflandiaTV YouTube channel:

2 comments » | Video, Web Design

Jul
29.10

Form Vs. Function: The Graphic Designer’s Struggle

Posted by admin Category: Web Design

I like to think of graphic design as the practical application of art.

A graphic designer needs to live somewhere between artist and marketer, dreamer and realist, salesman and creative. Our job is to create objects of beauty that effectively communicate, that engage the target audience, and that ultimately sell the product. That means a constant juggling act between form and function.

So, how do you strike the balance? I don’t think there’s any easy answer, but here are a few questions to ask yourself:

* Which is more important for this project: customer perception, or usability?
* How design-savvy is the target audience? Will they look down on a design that compromises for function?
* How usability-savvy is the target audience? Will that beautiful website be hard to use? Will the message of that beautiful ad be lost on them?
* Who’s paying the bill? Are they more interested in fine design, or functional communication?
* Is there a middle ground compromise? If so, will it satisfy both needs, or just compromise both?

1 comment » | Web Design